When it comes down to it, photography is about moments. Brief snippets of time that cause us to stop in our stride and take notice. Moments that appear for the most minute amounts of time and then disappear just as quickly as they ever appeared. These split seconds can capture anything: people, a sunset, a waterfall, a mountain, but what causes these moments to actually matter? What causes photographs of these moments to actually mean something?
If you go to Google and search for sunset, or waterfall, or mountain, you'll find a never-ending stream of (incredibly beautiful) photographs that more than likely, are mostly the same. These photos are just... of something. They don't tell you about the place, what it's like to be there, or what it's like to experience that particular moment. For all intents and purposes, these images are mostly forgettable. In thinking about this more, it becomes about separating a kind of "wow factor" of a moment from something deeper than what's on the surface.
In terms of subject matter, it will be a rare photograph in that pack that actually causes you to stop in your proverbial stride and take notice. It will be a rare photograph that actually matters. It will be a rare photograph that is truly great, because it made you actually feel something.
One of the most incredible things that photography allows us to do is actually capture moments. Moments that even though they're only a fraction of second long, have the power to tell a story or evoke a feeling that can last for generations. The power is entirely ours to decide exactly which moment, but with the click of a shutter, that moment is now preserved. That moment can be printed, copied, shared, for everyone to re-live and experience. This power of capturing, experiencing, and sharing moments is one which is unique to the art of photography.